Kodėl jūsų vairavimo mokyklai ir instruktoriui reikalingi mokinių atsiliepimai?

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Ar žinote, kad jūsų mokinių atsiliepimai gali tapti kertiniais jūsų vairavimo mokyklos verslo sėkmei? Taip yra dėl to, kad žmonės žymiai labiau pasitiki informacija, kuri keliauja iš lūpų į lūpas, nei ta, kurią sužino per reklamą. Būsimieji mokiniai nuomonių apie vairavimo mokyklas klausia draugų, pažįstamų ir dažnai ieško jos internete.

Štai keletas faktų:

  • Word of Mouth Marketing Association asociacijos atliktų studijos rodo, kad viena iš lūpų į lūpas perduota nuomonė parduoda daugiau nei 5 kartus daugiau, nei viena apmokėta reklama. Kai kuriais atvejais – net iki 100 kartų daugiau.
  • Kompanijos McKinsey & Company atlikti tyrimai atskleidė, kad nuo 20 iki 50 procentų pirkimų yra įtakoti būtent iš lūpų į lūpas rekomendacijų.
  • Universitetas Wharton School of Business atrado, kad klientų, kurie teigiamą informaciją apie įmonės paslaugas gavo iš rekomendacijų, pelningumas (CLV) yra net 25 procentais didesnis, nei įprastų klientų.

Kaip pasiekti, kad mokiniai apie vairavimo mokyklą atsilieptų teigiamai?

Visų pirma pasistenkite, kad jūsų mokiniams būtų suteiktos maksimaliai kokybiškos paslaugos: svarbu viskas, nuo administracijos iki vairavimo instruktoriaus. Susitaikykite, kad neigiamų nuomonių vis tiek neišvengsite, bet pasistenkite, kad dauguma jų būtų teigiamos. Beje, jei komentarai yra vien tik teigiami, dažnai kyla įtarimas, kad jais negalima pasitikėti.

Į neigiamus atsiliepimus reaguokite nuoširdumu: į pašaipius ir laužtus iš piršto – su humoru, o jei gavote pagrįstų pretenzijų, atsiprašykite kliento ir kartu su juo raskite geriausią problemos sprendimą.

Kai pasiekti, kad gera nuomonė apie jūsų paslaugas sklistų iš lūpų į lūpas?

Pasibaigus mokymo kursui būtinai savo mokinių paklauskite nuomonės ir paprašykite parašyti komentarą puslapyje vmreitingai.lt. Taip sužinosite savo stipriąsias ir silpnąsias vietas, kurias galėsite patobulinti ir pasiekti didesnio mokinių pasitenkinimo. Nauji komentarai apie jūsų paslaugas paskatins kitus ateiti pas jus. Labai blogai, jeigu apie jūsų  paslaugas išvis nėra jokios informacijos ar atsiliepimų internete arba informacija yra pasenusi. Prieš pirkdami paslaugą klientai rinksis tuos apie kuriuos kažką gali sužinoti.

Ir nebijokite, jeigu vienas kitas komentaras bus neigiamas – visiems neįtiksi, visi tai supranta, svarbiausia būtų daugiau teigiamų nei neigiamų atsiliepimų.

 

 


Tapkite labiau matomi šiame puslapyje ir turėsote daugiau mokinių >>


 

2017/03/14 |

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